What are Instagram insights? What are the benefits for you?

Instagram is one of the social network that is used by more than one billion people. If we look at Playstore alone, Instagram has been downloaded more than one billion times.

If you use Instagram, you will know how happy it is to see your followers, likes and comments increase, it is clear that everyone who uses this website is proud to see their page flourish in the number of people who comment and even follow every time.

Many people use Instagram every day and today I want you to get a little education about the Instagram network and its statistics that can promote you commercially. Here we are talking about Instagram Insights.

What is Instagram Insights?

This is a feature or system for tracking important/natural statistics of an Instagram account. You can use this system (Instagram insights) to know or identify visitors to your account.

You can also identify what type of content they prefer. But it can also help you analyze why some posts have performed better than others. And finally, give you ways to set solid strategies so that you can give your audience what they need and expect.

Instagram Insights is important for business users or so. To get it, you must change your account to a professional one. Five important things to know about Instagram Insights.

1. Supporter Details: (Supporter Details/ followers info)

Get insights about your followers, such as gender, age, and location. Insights also gives you insight into how the number of your followers (Followers) changes over time. You can see when your new followers are joining your account and when your followers are busy unfollowing you. 

2. Account Development

Track how your account grows in number of followers and find out which posts are getting the most attention, comments, and impressions. You can also see when there are more people on your account.

3. Access and Engagement: (Access and Engagement)

See statistics about how people interact with your posts, such as comments, shares, and likes. Insights will give you statistics showing the number of people who see your posts. This includes people who follow your account and those who don't. You can find out which posts perform best by achieving this.

 4. Best Time to Post: (Best Time to Post)

Analyze the best times to post to increase the likelihood of your posts reaching more followers. Insights gives you guidance on the best time to publish your posts to reach the largest audience. This depends on when your followers are the most on the internet.

5. Tracking Ads: (Tracking Ads)

If you use a business account then Insights can provide you with information about how your ads are working and achieving your goal and will show you more about your followers, such as their age, gender, and locations. This can help you better understand your audience and know how your ads will work.

I believe with this article you as an Instagram user will have understood how Instagram Insights can help you improve your strategies and how to promote your online business.

You can also listen to this special episode about Instagram Insights below. Also don't forget to visit our social networks every day to educate yourself about technology.